Celebrating One Year of Bluegrass Land Title in Ashland, KY

The First Year in Ashland

Bluegrass Land Title opened its Ashland office in October 2025 with a team of four led by Kelsey Moore, Attorney and Market President. Over the past year, the team has more than doubled in size as order volume grew beyond what Moore expected.

“A year ago, I don’t think I could have pictured the number of orders we have today,” Moore says.

Outside of day-to-day title work and closings, the Ashland team has prioritized connecting with the local real estate community by hosting monthly events for local agents and lenders. Past events have included continuing education presentations on wire fraud and changes in real estate law, along with lunch meetings, after-hours gatherings, and a movie night. Bluegrass Land Title also sponsors local school sports and Realtor events, including 5Ks and back-to-school events.

The first event was an open house in November 2025, about a month after the office opened. For Cassidy Salyers, Business Development Officer at Bluegrass Land Title, it remains a favorite.

“We had a fantastic turnout for our open house, and it showed us that the work we’d been putting in behind the scenes was really paying off,” Salyers explains. “Many of them supported us from the very beginning, and we still work with them today.”

The office reached its first major milestone a few months after opening, when the Ashland Area Board of Realtors named it 2025 Affiliate of the Year.  "We were humbled to receive that recognition so early," Moore shares. "It reflects the work our team puts in every day."

Growth Built on Relationships

Moore credits the office's growth to relationships the team has built over many years in the area. Agents and lenders who had worked with team members in the past continued working with them at Bluegrass Land Title. The team has also built new relationships through referrals and its monthly events. 

Larry Moon, Closing Agent and Business Development Officer at Bluegrass Land Title, has been part of the Ashland team since it opened. He says those relationships go beyond business.

“People didn’t look at us as just someone who worked at a title company. They looked at us as friends,” Moon says. “We’ve built real friendships with agents through this work.”

The team has also built new relationships through referrals and its monthly events for local agents and lenders. For Moore, the reasons both groups keep returning are straightforward.

“People keep using us because of the relationships we’ve built, the quality of our work, and because we’re responsive,” Moore says. “We think of the people we work with every day as family.”

Salyers sees the same sense of family among the team, and she says partners really notice it when they’re in the office. “Our Ashland office feels like a big family, and when people walk in, they tell us they love the atmosphere. It makes it so much easier to come to work knowing you’re working hard alongside your friends with a common goal in mind,” she explains. 

Like most new offices, the Ashland office faced early questions about whether business would build quickly enough to support it. As orders grew each month, Moore found that the milestones she valued most centered on the people the office served.

"The best part of this year has been making Realtors and lenders happy, getting buyers into their first homes, and bringing people together at the closing table," Moore said.

What Our Partners are Telling Us

Moore’s Business Development Officers Cassidy Salyers and Larry Moon regularly visit agents and lenders they work with to ask for feedback and suggestions. They noticed similar themes across these conversations. When they ask agents and lenders what they value most about working with the Ashland team, one answer comes up more than any other. 

"In my experience, it's the communication we offer," Salyers says. "Agents and lenders know that when they reach out, they'll hear back from us, and they know we'll keep them updated as things change on a file."

Agents and lenders said prompt replies and regular updates help them keep their own clients informed throughout the transaction. Some questions on a file can't be answered right away, and the team makes a point of keeping everyone updated while it finds the answer.

"When someone has an issue on a file, I make a note so I remember to check on that file daily and give the agent or lender an update," Salyers explains. "If our escrow team makes a discovery on a file, I reach out to the lender or Realtor right away."

Availability was another recurring theme. Real estate questions don’t always come up during business hours, and the Ashland team makes itself available when agents and lenders need help.

“If you have a problem at 7 o’clock on a Friday, call us,” Moon says. “We’re all in this together.”

Evening calls often involve an early-morning closing, such as a cash-to-close issue or a schedule change. On weekends, Realtors showing a house sometimes need a quick title quote so they can give a buyer an estimated cash-to-close amount before making an offer.

"I tell our partners I'm available almost any time. Most of what they need, I can get them in a couple of minutes, and it makes a real difference for them,” Salyers shares.

Moore also helps agents with general title questions. As an attorney, she has become a resource for local agents who run into title questions, whether or not her office is handling the transaction. "If an agent has a title question, even on a file that isn't ours, I'm happy to help however I can," Moore said. "I can't give legal advice in those situations, but I can often point them in the right direction."

Agents also mention the team's help with complicated transactions. Some files involve issues such as an old lien that was never released or a property passing through an estate. In those cases, Moore and her team work through the details with the agents and lenders involved. Partners say the team makes even difficult deals feel manageable.

Feedback from buyers and sellers focuses on the closing itself. Clients say they feel welcomed and at ease when they arrive, and the team explains each document and answers questions so they understand what they're signing. First-time homebuyers have described closing day as an exciting milestone, with the team helping a big step feel manageable. Agents say they feel confident their clients are in good hands.

Things to Come in Ashland

Moore's priorities for the Ashland office's second year match those that guided its first. The team will keep communication open on every file and continue strengthening the relationships behind its growth, including through its monthly events for agents and lenders.

"The main thing we want to do is provide great service and open communication from contract to close for our buyers, sellers, lenders, and Realtors," Moore explains.

The team also plans to extend its relationships into the communities surrounding Ashland in Kentucky and Ohio.

"I want to keep maintaining the relationships we already have, and also expand those relationships into Ohio," Salyers says. "It's right across the bridge, so we really want to grow in that area."

The office already serves clients in both states, and many local agents are licensed in more than one state. Moore is licensed to practice law in West Virginia as well, so agents working across state lines can keep the same title and closing team for clients in all three states.

"We want to be the go-to title partner for Realtors and lenders in the Tri-State area," Moore said. "We love building new relationships while continuing to strengthen the ones we already have.

Bluegrass Land Title has served clients in West Virginia since May, and we're looking forward to opening a new office in Teays Valley, West Virginia, in November 2026. Moon, who will lead business development there, sees the new office as an extension of the Ashland team’s work.

“We want to take what we’ve built in Ashland and bring it to West Virginia,” Moon explains. “It’s about building relationships and bringing that same work ethic into a new market.”

As Bluegrass Land Title celebrates one year in Ashland, the team is grateful to the agents, lenders, buyers, and sellers who have trusted us with their transactions. Every closing, referral, and conversation over the past year has helped shape the Ashland office.